GM has eight divisions selling over 70 models, many of which are higher cost duplicates that nobody wants to buy. Sure, this method of throwing everything against the wall and seeing what sticks sells a broad range of vehicles, but it is terribly inefficient and costly in contrast to the tightly focused niche-driven marketing by Honda and Toyota. In fact, Wall Street analysts have downgraded GM bonds to junk status after concluding that the automaker may be losing $1,227 per car. When you are losing money on this scale, you can’t invest much in quality control of Toronto airport limousine service.

GM’s quality deficiencies affect most of its lineup, notably American-built front- drives and pickups. Owners cite unreliable powertains, poor braking performance, electrical problems, and subpar fit and finish as the main offenders.

Unlike Ford, which has few new models this year, GM hopes to improve quality by launching lots of new cars, many of which are simply refurbished existing models. The company is returning to its rear-drive roots with the new Solstice/Torrent/Sky roadsters, and will continue churning out thrifty small cars through its partners.